Digitization and "artificial intelligence" in sales
"When the wind of change blows, some build walls and others build windmills"
Acquiring new customers is a key issue for all B2B customer segments. In recent years, the external sales force with personal appointments on site or at trade fairs and the internal sales force with outbound or inbound campaigns have been essential components of B2B sales. Due to the possibilities of digitization and in particular due to the pandemic, the tasks of sales have changed radically. Above all, however, through the development of new technologies.
The Internet is omnipresent and, according to various studies, decision-makers obtain a large amount of information
(approx. 70%) on the Internet before contacting sales, regardless of time and place. Offers are compared, reviews read and as the project grows, decision-makers invest significantly more time in internet research.
For example, AI-based solutions show connections between new customers, products and existing customers instead of filling out and updating Excel spreadsheets. In this way, sales are supported both in the acquisition of new customers and in the management of existing customers.
This is just a small part of what is already possible with AI systems in sales and marketing. More information with concrete offers will follow.
If you would like to know how far your digitization in sales has progressed and what steps can be taken with your sales team, Contact Me .
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